Earlier this month, ZALORA welcomed the arrival of British fashion labels, TOPSHOP and TOPMAN, with a launch party held in one of the cities coolest locations — Vibes at the Mira Hotel, Tsim Sha Tsui. To mark the occasion, ZALORA hosted an activity filled evening, with the highlight of the night being the unveiling of the region’s first 360-degree virtual reality videos. Guests were given an exclusive and immersive behind the scenes look into the making of ZALORA’s OWN TOPMAN NOW and TOPSHOP AT ZALORA editorial photo shoots via virtual reality headsets at the event.
The rise of 360 and VR video technology in Fashion allows viewers to enjoy a completely new and innovative experience, whilst enhancing their online shopping experience, signaling the growing role that tech is playing in the Fashion ecommerce space.
“The use of virtual reality technology and fashion was a natural and seamless marriage for a fashion e-commerce company like ZALORA and innovative fashion brands TOPSHOP and TOPMAN. We wanted to engage with our consumers in a new way, while injecting a dose of fun into the mix, and this was the perfect opportunity to incorporate all these elements in a unique and immersive setting, which is what ZALORA is all about”
Mr Cheng Xun Chua, Managing Director of ZALORA Hong Kong
ZALORA played host to guests including Queenie Chu, Lulu Tung, Marcus Kwok, Bella Lam, Simon On, Kevin Tianyo Ma, Ceci №7, Chan Tse Ying and Geneva Vanderzeil. Event attendees were treated gastronomical delights by Vibes, the Mira Hotel and vodka from Absolut.