Superdry is a global lifestyle brand designed for attitude, not age. Inspired by Japanese graphics and vintage Americana, Superdry fuses incredible tailoring, high-quality fabrics and intricate detailing to create future classics. The journey of becoming a global lifestyle brand is a true British fashion success story with a DNA synonymous with premium quality, world leading hand-drawn graphics and British tailored cuts. Such iconic distinctiveness continues to appeal to a much broader, aspirational age group; those who want to feel amazing in what they wear and appreciate style, quality and attention to detail.
Superdry opened its first store in Covent Garden, London in 2004. 12 years on the brand have gained a significant and ever-growing presence around the world with 515 locations in 46 countries. Bright bursts, shearling detail and summer-ready linings in the SS16 Collection establish Superdry as the destination brand for holiday style. Adorned pieces, lux leather and artisan selvedge denim are statement looks with brand new hand-painted prints paramount throughout the collection. For men, key looks encompass classic preppy nautical navy, blues and reds, fused with neon and sun-kissed brights. While feminine prints and fresh colours dominate key looks for women with minimal branding, creating a sophisticated collection for those who appreciate quality detail.
The initial collection of five t-shirts, including the Osaka 6 worn by David Beckham, has grown into seasonal collections for men and women. Additional ranges such as Snow, Accessories, Fragrance and Sport have truly transformed Superdry into an aspirational lifestyle brand. It’s not just about producing a great-looking tee or hoodie; it’s about capturing the brand’s heritage and values in every unique design, creating products that are bespoke and that can be worn year after year. Celebrities such as Idris Elba, David Beckham, British royalty Pippa Middleton and, most recently, global superstar Taylor Swift have all been spotted wearing Superdry clothing.
Fearless and brave, with excellence, passion and quality at its core, Superdry stays true to crafting premium products at a price point that can’t be beaten.
Now you can buy the classics that Superdry are famous for here at ZALORA. Shop now!
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