AllSaints

AllSaints Hong Kong: A Rebellious Fashion Story Born in East London

AllSaints’ story begins in East London. Founded in 1994 in Spitalfields, the brand has championed independence from day one, designing its own stores and creating all menswear and womenswear in-house. Today, AllSaints has over 130 stores and points of sale across 12 countries, bringing its distinct East London attitude from the UK to Europe, North America, Asia and the Middle East.

The brand was created by British menswear designer Stuart Trevor and his entrepreneur wife Kait Bolongaro, who set out to build a “cool”, independently made designer label with a look very different from the mainstream. Originally, they considered using Stuart’s initials “ST” as the name, but after a summer carnival near All Saints Road in Notting Hill, Stuart was so inspired by the area’s energy that he chose the name “AllSaints” in its honor.

In 1995, AllSaints showed its menswear collection in Paris for the first time and quickly caught the eye of international buyers. Leading retailers such as Selfridges, Harvey Nichols, Barneys New York, Fred Segal LA, SHIPS and BEAMS placed orders, marking the moment when this East London independent label stepped confidently onto the global fashion stage.

Refined AllSaint’s Leather Craftsmanship in Every Detail

AllSaints holds its leather to exacting standards, from the choice of premium hides to the smallest finishing detail. The aim is simple: pieces that look distinctive today and age beautifully over time. In its East London studio, dedicated design and craft teams work the natural grain and texture of leather with practiced skill, letting the material’s character and their workmanship speak for itself. Rooted in subcultures and underground music, the brand’s rebellious attitude is inseparable from leather and remains central to its DNA. Over the years, womenswear has evolved from a strictly hard-edged look into cleaner, softer and sometimes boldly avant-garde silhouettes, while still delivering leather quality comparable to luxury labels at a more accessible price.

Innovation is just as important as tradition. AllSaints was an early pioneer of washed leather in the 1990s, soaking and air drying jackets or heavily washing them to create the rugged “crinkle leather” finish that became a signature. The brand continues to experiment with drum treatments, hot and cold drying, and adapted techniques from other categories, such as using rubber tubes or pellets instead of stones in tumbling, to achieve unique textures without damaging the hide. Lambskin is crafted to feel soft yet substantial, while cowhide can be given an oiled, waxy, vegetable-tanned or high-polish finish. By combining methods like vegetable-tanned stretched lambskin, natural crinkles and ultra-fine crackled “paper” effects, AllSaints blends traditional know-how with modern innovation to create a leather language that is unmistakably its own.

A Spirit and Attitude That Transcend Decades

Between style and trend, AllSaints does not simply chase short‑lived fads. Instead, it remains faithful to its brand DNA while selectively absorbing contemporary influences. Much of its inspiration comes from different eras and vintage pieces rather than from last season’s runway looks. At the same time, silhouettes and technical construction are updated continuously to ensure each piece feels original yet relevant.

The brand’s rebellious spirit is expressed through crinkled lambskin, ultra‑thin nappa with a paper‑like touch, hand‑worked finishes, and details such as studs and metal hardware. These elements give every shoe and bag the character of a seasoned companion, as if it has already lived through stories with its wearer. Natural grain variations ensure each piece retains subtle, one‑of‑a‑kind differences. AllSaints also pays close attention to real‑world needs. By listening to feedback from its extensive retail teams and highly loyal customer base, the brand designs leather pieces that are not only practical and functional, but also pleasing to the touch and capable of forming emotional connections over time.

Design With Purpose: AllSaints’ Commitment to Materials and More Sustainable Fashion

AllSaints CEO Peter Wood has stated that the brand is not only about creating a look, but also about ensuring that people feel the care and consideration behind every fabric choice and production step. The design teams thoroughly research material composition and origin before moving into manufacturing, and this mindset underpins AllSaints’ sustainability efforts. The brand is working to conserve water by using innovative low‑water technologies and machinery that can reduce water usage by up to 89 percent compared to traditional methods. It applies vegetable tanning in some leather jackets, using dyes derived from natural sources such as nuts, fruits, bark and leaves, and chooses chrome‑free leather for most of its leather production so that no chromium trioxide is used in the dyeing process, making the material easier to biodegrade in future.

In apparel, AllSaints incorporates recycled man‑made fibers into dress collections, including fibers made from recycled plastic bottles, and uses Ecovero™ viscose in shirts, sourced from certified renewable wood with lower carbon emissions and a more transparent supply chain. The brand also adopts natural indigo dye extracted from indigofera leaves, which reduces both water usage and chemical reliance compared with conventional dyeing. In addition, its plant‑based dyeing methods make use of agricultural waste and non‑food plant parts such as leaves and nut shells, helping to cut water waste and chemical use while supporting small farming communities that produce these natural dyes.

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